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For Carlson Wagonlit Travel, (CWT), a global actor specializing in business travel management, meetings and events, we have initiated a comprehensive communications program. The focus is on developping local visibility opportunities, and includes the localisation of the group’s global annoucements in France. In addition to the traditional press office, we have contributed to developp the speaking opportunities programme at local events both internally and externally, on trade shows and conferences, as well as provided advice on the front of social networks.