look sharp
Look Sharp is a pioneering agency when it comes to communicating transition issues
“Our approach is driven by a desire to serve our clients’ interests through campaigns designed to bring them closer to their audiences.”
Listening, understanding, sharing, convincing within our client’s organisation and beyond, we take a holistic view of communications. Combining expertise in corporate, technology and consumer communications with a strong interest in issues that shape society, we put our skills, experience and energy at the service of major transitions.
Our clients reflect who we are: we work with organisations that drive innovation and take a forward-thinking approach to societal and environmental challenges.
Since March 2026, Look Sharp has been part of the eko Group. Because every connection is an opportunity to build legitimacy, visibility and impact, Look Sharp’s expertise in strategic communications, public affairs and media relations strengthens the Group’s impact communication offering.
Our job
Develop excellent relationship
« It is a question of anchoring our clients into the social issues that are of concern to them and in which they are legitimate. As such, Look Sharp is more than just an agency: It is a workshop of ideas for organisations who wish to have a say and indeed a role in society »
Our job is to bring our clients closer to their publics. The key to this is in establishing a strategic communication plan that successfully converges all channels of communication.
Our vision
Everything is communication.
Trade shows, research studies, surveys, media relations, stakeholder engagement, conferences, internal seminars and training sessions: opportunities for organisations to engage with their stakeholders are everywhere. Building trust and meaningful relationships is essential.
Today’s world is connected. The information cycle never stops, and everything can be fact-checked. Influence mechanisms are intertwined and constantly reinforce one another. The lasting impact of messages and the interconnection of communication channels require responsiveness, credibility and consistency.
“Listening, understanding, advising, co-creating, supporting and evaluating: our vision of communication is to anchor our clients’ activities in societal realities, bringing them closer to their audiences in a responsible and effective way.”
PR as: Privileged Relationships
The mix between AI, social media and evolving media landscape, the growing influence of content creators, opportunities to engage with key opinion leaders, strategic partnerships, informal conversations that matter and emerging communities: public relations, like many communication disciplines, is undergoing profound transformation. We act as trusted advisors to our clients, helping them navigate strategic choices while delivering impactful influence programmes. Our mission is to achieve client-agreed objectives by creating links with the public and the influencers that are relevant to them and their sector. The challenge is to make our customers stand out in their eco-system of influence and in the news, on issues to which they can contribute their vision and expertise. An added benefit ? Beyond media relations, we help our clients maximise the value of earned media by activating their professional social media channels, increasing the reach, longevity and impact of key messa
Smart Media Relations: Building Trust Through Legitimacy, Transparency and Consistency
Like any human relationship, the relationship with the media can only be built over time. In an environment saturated with information and marked by intense competition for share of voice, simply issuing press releases is no longer enough. What makes the difference is tailoring messages through relevant and targeted pitches that reflect both current affairs, editorial priorities and journalists’ specific interests. Media relations should never operate in isolation. They strengthen every other aspect of corporate communication. Our role is to ensure that all communications work together as a coherent whole.
Should Companies Communicate About Sustainability?
Corporate sustainability and social responsibility must be lived, explained and embodied. Between information fatigue and trivialisation, accusations of greenwashing and the temptation of greenhushing, risk management and business opportunity, sustainability topics can seem tricky for organisations to communicate about effectively. Yet these issues are both strategic and tangible. Employee, brand management and employer brand, innovation, supply chain resilience and even long-term viability of business models depend on them. Addressed transparently, consistently and responsibly, sustainability is a central asset to brands.
Let's create communication strategies together
Our goal : to make you emerge in your eco-system of influence and in the news