Our team

With our skills and experiences we share a proactive, relevant and engaged way to operate for our clients

Béatrice Lévêque
Founder

How to stand out from competitors – and be heard – with all the digital noise?After 15 years experience at Ogilvy and Porter Novelli, Beatrice shares with the team and clients, her own vision of public relations.

“I am always encouraging my clients to take a step back from their day to day agenda and take a higher view perspective on their own market. I try to put myself in their shoes and analyse the news through their experience in order to make their stakes relevant within the Big Picture.”

Beatrice’s role is to participate with the team, placing the client’s views and activities back into their broader context for an efficient communication programme and crafting messages that stand out of the crowded media agenda.

“I am trying to take the best of my experience garnered from big agencies, whilst providing current edgy, insights with the quick actions of a start-up. My goal is to propose a unique angle, and contribute to building a trusting relationship which is likely to ensure the success of the programmes which we define and implement for our clients ».

Céline Puff Ardichvili
Managing partner

“ Effectively communicating a CSR strategy has nothing to do with being somehow super cool” It’s business. HR, energy efficiency isses, employer brand, marketing, differentiator against the competition, purchasing policy, risk management, and RFPs which are very real and down to earth enterprise issues. It’s our role to address them within global communication programmes, aimed at stakeholders, including staff.”

Celine spent over 15 years working in technology gaining experience with innovative clients through her work at award winning PR agencies, including Shandwick, Hotwire, ….) and three years with a marketing role within a client’s business. Additionally Celine completed a Masters degree at University Paris Dauphine where she studied sustainable development for international organisations and gained real and practical expertise on the topic. Celine then joined Beatrice Levi, whom she met while at Porter Novelli. Celine’s role is to develop client’s communication’s strategies using her insights and experience to provide the client with a broader view.

Lorraine Brucker Romac
Account director

Lorraine has developed skills through multiple experiences in press relations. After a Master degree in Strategy and Communication Consultancy and a working experience abroad, Lorraine has worked as PR consultant in the high-tech department of Burson-Marsteller i&e. She had been working for nearly two years with French and international B2B/B2C clients and has thus built a confirmed profile.

« Regardless of the sector, I have always appreciated the fact of discovering and assimilating the DNA and business challenges of the companies I have worked with. Extracting their essence and bringing it to the attention of media and players in their industry have always interested me. For me, this is where the exciting challenge of PR lies for me ! »

Lorella Contardo
Account director

Lorella has been developing her skills through her 6 years of experience in PR agencies. She has worked on the exposure of international clients such as AccorHotels Group, British Airways, Warner Bros. Studio Tour London and Five Guys.

In 2018, she joins LookSharp to develop the Lifestyle and Consumer expertise.

Her vision of the job? Guide her clients according to their issue and address the right content at the right time, to the proper target and through the proper channel: relevance, creativity, reactivity.

Human contact being a core value in PR, Lorella has developed a network of journalists and influencers as well as an in-depth expertise of the hospitality sector.

“What captivates me most in my job? The need to constantly reinvent the way we communicate, to adapt our strategies to each different player, to, eventually, optimize the visibility of our clients”

Cassandre Jolivet

Consultant

Cassandre holds a Master in cultural management from Ecole de Commerce de Dijon. She discovered the world of PR while studying, via a contest where she won an experience with Atour France in London. Her curiosity for new practices in various domains related to the topic of culture (including entrepreneuriat, coworking, sustainable business models, etc.) lead her to a great interest in current socio economics trends. She joined the Look Sharp team in 2018 to work on these topics :

« in this context where both communication tools and economic models are in transformation, it is important for me to be able to understand the context and the market when addressing our clients’ business goals with a relevant PR strategy ».

Alexandre Le Moal
Consultant

With a double degree – Master of Science In International Media Management at Griffith College Dublin and a Master in Strategic Marketing at EFAP Paris – Alexandre has developed a strong interest in Communication and PR though 3 years of agency experience. Alexandre has worked for businesses including LG Electronics, TripAdvisor and Accor’s Luxury brands.

Inspired by the issues of eco-tourism, innovation and sustainability, Alexandre joined Look Sharp in early 2020. He now wishes to put his skills at the service of compagnies that make a positive change, by enabling them to deliver their messages to journalists and influencers. 

« Discovering new sectors, assimilating the challenges of my clients and contributing to their influence is very stimulating for me. My motivation? To work hand in hand with innovative change-makers who share my values and to support them on a daily basis to contribute to their visibility ».

Léa Petit
Consultant

Léa started her studies in Applied Foreign Languages and then moved on to Corporate Communication studies. She finally specialized in Political and Public Communication, graduating with a Master at University Paris-Est Créteil.

Prior to Look Sharp, Léa worked as a Press Officer in a generalist agency, followed by a professional experience at CSA (French Audiovisual Council). But it is at Look Sharp that she finds her way, willing to convey the messages of the high-impact companies she accompanies.

“What drives me in Press Relations is to find the right angle and hook that will arouse the journalist’s curiosity. Working for clients who act for the environment, sharing mutual values is very important for me. That’s why I immediately liked Look Sharp’s approach.”

Inès Baroudi
Consultant

Inès gratuated with a Master’s degree in Corporate and Institutional Communication at Sorbonne-Nouvelle University, where she specialized in Corporate Communication, after three years in Literary Prep School.

During a volunteer mission for an event on environmental and social innovations, ChangeNOW, which reinforces her desire to work for a company that makes sense, Inès realizes she wants to dedicate her skills to meaningful projects : she joined Look Sharp’s team in Octobre 2020.

Previously, Inès worked in companies such as the Air France-KLM Group, Lévy Restaurants Compass Group or the Art & Media Department of the Sorbonne University.

« As a PR consultant, I have to be the privileged interlocutor of journalists while responding to the strategic issues of my clients. Many challenges that drive me every day and that I intend to take up at Look Sharp! »

Bénédicte Moral
Account Director

Passionate about decorative arts, Bénédicte worked for 10 years in cultural communication for the Farnese Palace in Rome, the Art Paris art fair, Le Louvre des Antiquaires in Paris and Shanghai Fine Jewellery and Art Fair among others.

After making a detour through entrepreneurship, which allowed her to explore her own creativity, she attended a training course in Corporate Extra-Financial Reporting at ESSEC Business School having the desire to work with organisations involved in the ecological transition and the environmental protection. She joins Look Sharp in June 2021 with her expertise in media in order to support and oversee the smooth running of the agency’s projects.

« What drives me in our profession as communicators is being able to hear what is not being said and rising to our clients’ challenges with accuracy and creativity. »

Prior to Look Sharp, Léa worked as a Press Officer in a generalist agency, followed by a professional experience at CSA (French Audiovisual Council). But it is at Look Sharp that she finds her way, willing to convey the messages of the high-impact companies she accompanies.

“What drives me in Press Relations is to find the right angle and hook that will arouse the journalist’s curiosity. Working for clients who act for the environment, sharing mutual values is very important for me. That’s why I immediately liked Look Sharp’s approach.”

Aliénor Guignard
Consultant

Aliénor has always wanted to work in communication. After a bachelor’s degree in Media and Communication at Paris VIII, she got into ISCOM, the higher institute for communications and advertising in Paris, to gain a practical and cross-disciplinary education in corporate communication.

Deeply interested in arts, but also in British/English-speaking culture, she got into a first year of a Master in communication of cultural and political institutions, followed by a second year of a Master in international communication entirely taught in English. She discovered press relations at Porter Novelli (Omnicom Group) and then turned to international event planning at SAP France. After completing her studies, she decided to work as a freelancer in PR to give herself time to find her next professional adventure. Thanks to these experiences, Aliénor found her path and joined Look Sharp in April 2021, giving her the opportunity to link her two fields of expertise: the event industry and the world of media in press and public relations.

« In order to work in communication, you have to be curious and enjoy meeting and getting to know people. Driven by my profession, I always want to master  my client’s subjects, in order to create  and deliver  the best message. »

Agathe Alexandre
Consultant 

Deeply interested in history, literature, and social issues, Agathe got into a renowned and intensive foundation degree in literature called hypokhâgne. Over the course of her studies at Sciences Po Toulouse, she specialised in communication after  a first experience at Angelo Sensini Communication, a PR agency in Paris.

 

Having previously worked in the press relations department of a large cosmetics group and a Lifestyle PR Agency, she joined Look Sharp in May 2021. Within this agency, Agathe is now able to combine her personal convictions with her  professional skills to work with companies and have a positive impact on the planet.

 

« Curious by nature, and committed to the subjects I am passionate about, I’m motivated to work in PR as it gives me the opportunity to immerse myself in new areas with any client I work with. »

Luc Denoyelle 
Consultant

3 successive experiences in PR agencies, both in France and abroad, have led Luc to become a consultant at Fluxus, a Look Sharp Agency’s brand. What does his job entail ? Meeting new people every day and answering their needs, exploring different sectors and grasping the stakes each presents, constantly evolving tasks and never coming close to a semblance of a routine. Luc likes to be challenged, and he is proud to be so alongside a team of bold people who share his values and principles.

Our passage on earth is transient, perhaps a hundred years out of billions. When he’s 80, Luc only wishes to tell his care home buddies :

« I didn’t change the world, but I hope to have made it just a little better, by communicating about goods and services of responsible, committed brands and people. At least, I didn’t have to witness our society’s collapse ».

Nolwenn Besnier 
Consultant 

After completing a Bachelor’s degree in  business management, Nolwenn specialized in communications. As part of her Master’s degree in Brand Management and Communication at the Sorbonne Business School in Paris, she did an internship in the press department of the French automotive group Renault. There she discovered the world of PR and found it fascinating. .

Interested in media and brand challenges , she decided to start her professional career in a press agency.

After one  year working with  brands in various sectors,  she realized  her job only made  sense when she worked on the media coverage of companies which had understood the power they had and that things must change. This is why she chose to join the committed and conscious Look Sharp agency in June 2021 in order to make the world a better place through communication.

« Communicating to support positive change: Here is the meaning I give to my job as a media consultant and what makes me want to get up in the morning. »

As a great outdoors lover, Nolwenn did not put aside her passion for travel and hikes  in the wilderness,hence the importance of preserving it, by joining Look Sharp.

The look Sharp state of mind !