With our skills and experiences we share a proactive, relevant and engaged way to operate for our clients
How to stand out from competitors – and be heard – with all the digital noise?After 15 years experience at Ogilvy and Porter Novelli, Beatrice shares with the team and clients, her own vision of public relations.
“I am always encouraging my clients to take a step back from their day to day agenda and take a higher view perspective on their own market. I try to put myself in their shoes and analyse the news through their experience in order to make their stakes relevant within the Big Picture.”
Beatrice’s role is to participate with the team, placing the client’s views and activities back into their broader context for an efficient communication programme and crafting messages that stand out of the crowded media agenda.
“I am trying to take the best of my experience garnered from big agencies, whilst providing current edgy, insights with the quick actions of a start-up. My goal is to propose a unique angle, and contribute to building a trusting relationship which is likely to ensure the success of the programmes which we define and implement for our clients ».
Céline Puff Ardichvili
“ Effectively communicating a CSR strategy has nothing to do with being somehow super cool” It’s business. HR, energy efficiency isses, employer brand, marketing, differentiator against the competition, purchasing policy, risk management, and RFPs which are very real and down to earth enterprise issues. It’s our role to address them within global communication programmes, aimed at stakeholders, including staff.”
Celine spent over 17 years working in technology gaining experience with innovative clients through her work at award winning PR agencies, including Shandwick, Hotwire, ….) and three years with a marketing role within a client’s business. Additionally Celine completed a Masters degree at University Paris Dauphine where she studied sustainable development for international organisations and gained real and practical expertise on the topic.
Lorraine Brucker Romac
Lorraine has developed skills through multiple experiences in press relations. After a Master degree in Strategy and Communication Consultancy and a working experience abroad, Lorraine has worked as PR consultant in the high-tech department of Burson-Marsteller i&e. She had been working for nearly two years with French and international B2B/B2C clients and has thus built a confirmed profile.
« Regardless of the sector, I have always appreciated the fact of discovering and assimilating the DNA and business challenges of the companies I have worked with. Extracting their essence and bringing it to the attention of media and players in their industry have always interested me. For me, this is where the exciting challenge of PR lies for me ! »
Lorella has been developing her skills through her 6 years of experience in PR agencies. She has worked on the exposure of international clients such as AccorHotels Group, British Airways, Warner Bros. Studio Tour London and Five Guys.
In 2018, she joins LookSharp to develop the Lifestyle and Consumer expertise.
Her vision of the job? Guide her clients according to their issue and address the right content at the right time, to the proper target and through the proper channel: relevance, creativity, reactivity.
Human contact being a core value in PR, Lorella has developed a network of journalists and influencers as well as an in-depth expertise of the hospitality sector.
“What captivates me most in my job? The need to constantly reinvent the way we communicate, to adapt our strategies to each different player, to, eventually, optimize the visibility of our clients”
Alexandre Le Moal
With a double degree – Master of Science In International Media Management at Griffith College Dublin and a Master in Strategic Marketing at EFAP Paris – Alexandre has developed a strong interest in Communication and PR though 3 years of agency experience. Alexandre has worked for businesses including LG Electronics, TripAdvisor and Accor’s Luxury brands.
Inspired by the issues of eco-tourism, innovation and sustainability, Alexandre joined Look Sharp in early 2020. He now wishes to put his skills at the service of compagnies that make a positive change, by enabling them to deliver their messages to journalists and influencers.
« Discovering new sectors, assimilating the challenges of my clients and contributing to their influence is very stimulating for me. My motivation? To work hand in hand with innovative change-makers who share my values and to support them on a daily basis to contribute to their visibility ».
Léa started her studies in Applied Foreign Languages and then moved on to Corporate Communication studies. She finally specialized in Political and Public Communication, graduating with a Master at University Paris-Est Créteil.
Prior to Look Sharp, Léa worked as a Press Officer in a generalist agency, followed by a professional experience at CSA (French Audiovisual Council). But it is at Look Sharp that she finds her way, willing to convey the messages of the high-impact companies she accompanies.
“What drives me in Press Relations is to find the right angle and hook that will arouse the journalist’s curiosity. Working for clients who act for the environment, sharing mutual values is very important for me. That’s why I immediately liked Look Sharp’s approach.”
Karim Belkacem Benzema
Beginning his studies in design, Karim quickly moved into communication. He began his master’s degree at the Université Lumière Lyon II with a specialization in fashion and design.
After a year and a half working for a Parisian magazine, he continued his career in press relations and influence with a strong attraction for the lifestyle and consumer field.
Passionate by the media but also by the social and societal issues raised by brands and companies, he decided to join Look Sharp, in order to highlight the actions, changes and transitions that will make our world’s future.
“Press relations are above all a relational profession. They make it possible to exchange points of view, to publicize positions, to highlight innovative products or services that will be part of our daily lives. It is a stimulating job that invites sharing, discovery of others and symbiosis of ideas and actions.
Deeply interested in history, literature, and social issues, Agathe got into a renowned and intensive foundation degree in literature called hypokhâgne. Over the course of her studies at Sciences Po Toulouse, she specialised in communication after a first experience at Angelo Sensini Communication, a PR agency in Paris.
Having previously worked in the press relations department of a large cosmetics group and a Lifestyle PR Agency, she joined Look Sharp in May 2021. Within this agency, Agathe is now able to combine her personal convictions with her professional skills to work with companies and have a positive impact on the planet
« Curious by nature, and committed to the subjects I am passionate about, I’m motivated to work in PR as it gives me the opportunity to immerse myself in new areas with any client I work with. »
3 successive experiences in PR agencies, both in France and abroad, have led Luc to become a consultant at Fluxus, a Look Sharp Agency’s brand. What does his job entail ? Meeting new people every day and answering their needs, exploring different sectors and grasping the stakes each presents, constantly evolving tasks and never coming close to a semblance of a routine. Luc likes to be challenged, and he is proud to be so alongside a team of bold people who share his values and principles.
Our passage on earth is transient, perhaps a hundred years out of billions. When he’s 80, Luc only wishes to tell his care home buddies :
« I didn’t change the world, but I hope to have made it just a little better, by communicating about goods and services of responsible, committed brands and people. At least, I didn’t have to witness our society’s collapse ».
After graduating with a master’s degree in Public Affairs and Interest Representation from Sciences Po Bordeaux, and a master’s degree in Political Science from the Autonomous University of Madrid, Mathilde chose to deepen her interest in press and public relations through a first professional experience at A+ Conseils, a Parisian communication agency.
She joins the Look Sharp team in 2021, determined to devote her skills to the values she defends.
“For me, communication is all about finding a balance between listening and taking action. Passionate about public relations, I am happy to be able to work alongside responsible organizations to help build the world of tomorrow!”
After graduating from Sciences Po Lyon with a master’s degree in communication, and having always been interested in current affairs, Gauthier was attracted to public and press relations.
He joined Look Sharp in January 2022 first as an intern, before joining the consulting team.The opportunity to work in an area that interests him, with clients of different nature and sectors, while trying to address current issues is really what motivates him on a daily basis.
“What I like about press relations and in particular about Look Sharp is the opportunity to learn about virtuous actors while helping them to be known. On our scale, we try to promote positive and impactful alternatives to address major contemporary issues.”
After studying law, Léna decided to pursue her studies in communication. After a Master’s degree in Digital, E-business & Social Media, and a MBA in Event Marketing & Cultural Communication, Léna has developed a strong interest in PR. She had the opportunity to work in various sectors (music, tech, DIY, home, consumer) during her different experiences in agencies. Léna has worked with brands such as Vahiné, Barilla, and Ariel on their PR strategy. Wishing to evolve in a sector specialized in sustainable development and energy transition, Léna joined Look Sharp in January 2023. She now wishes to be an actor of change, giving voice and visibility to companies / brands that want to make a professional transformation.
“What excites me the most about PR? The fact that I am building daily relationships with journalists and influencers on topics that will make a difference. Delivering the right message at the right time is the key to good communication. Curious and passionate, this commitment to companies and brands motivates me daily and pushes me to surpass myself to contribute to the client’s development.”