look sharp
Look Sharp is a pioneering agency when it comes to communicating transition issues
Look Sharp’s approach to PR is: listening, understanding, sharing, convincing within our client’s organisation and beyond. Our skills and experience provide us with a broad spectrum of corporations’ communications and our client’s potential opportunities within it. Our view is that communication is more than the sum of its’ parts: “Our approach is motivated by the will to serve our clients’ best interests through targeted campaigns aimed at bringing them closer to their stakeholders.”
Our expertise in the tech culture and our true interest interest in current societal issues makes us naturally drawn to innovative companies – Dynamic, innovative forerunners: We look like our clients and our clients look like us.
Our vision
Everything is communication! Tradeshows, research, studies, questionnaires, meetings and press relations, seminars and employee training: opportunities for companies to establish a dialogue with their stakeholders are everywhere! The world is connected, the information stream unbroken, everything can be “checked”.
The different processes of influence are intimately connected and feed off of each other. As such, Look Sharp PR is definitely not limited to sending out press releases. Persisting messages and interconnectedness imply reactivity, reliability and coherence. “Listening, understanding, advising, co-creating, evaluating: our vision of communication is to inscribe our clients’ activity in a societal reality, close to their audience, sustainably and responsibly.
Our goal is to help our clients reach the right people – these range from media, bloggers, conference organisers, potential partners, open innovation partners, associates, donors, prospective customers…
Strategy, tactics and tools are adapted to our clients’ needs and to their ambitions. Our network is our clients’ network which is beneficial to us all.
Our job
Develop excellent relationship
« It is a question of anchoring our clients into the social issues that are of concern to them and in which they are legitimate. As such, Look Sharp is more than just an agency: It is a workshop of ideas for organisations who wish to have a say and indeed a role in society »
Our job is to bring our clients closer to their publics. The key to this is in establishing a strategic communication plan that successfully converges all channels of communication.
PR like Perfect Relations
Social networks, online press, transformations within the editorial services, multi-faceted influencers, a wider number of occasions to take the floor: Public Relations is evolving with increased access points across the communications spectrum. In this context, our clients need a trusted partner to provide advice on how to make strategic choices. We always act in close collaboration with the internal communication teams, and we aim for the same goals as they do. Our mission is to achieve client-agreed objectives by creating links with the public and the influencers that are relevant to them and their sector. The challenge is to make our customers stand out in their eco-system of influence and in the news, on issues to which they can contribute their vision and expertise.
Intelligent Press Relations: No more massive press releases
Media relations no longer consists of publishing press releases like a machine for an ever-growing list of journalists. Intelligent press relations is comprised of pitching relevant and accurate messages taking into consideration the editors’ domain of expertise, the media’s editorial policy, of the economic or social context, etc Likewise, PR should not be isolated from the company’s other means of communicating - we make it all cohesive. Our job is to help our clients understand and embrace this approach and integrate it within the company’s global communication strategy.
Corporate social responsibility
Between rejection and trivialisation, greenwashing and greenhiding, the topics related to corporate social responsibility are not easy to broach in business. Access to tenders, reputational risks, social dialogue, proximity to communities is also important to our clients : And yet the stakes regarding CSR are very real and highly strategic. This is why we include them in our plans of communication from the project design stage. Global consideration of these topics, presented in a transparent and responsible manner, is a source of opportunities at all levels: staff members’ support, employment brand, image, innovation, message consistency, media and stakeholders interest etc.
Let's create communication strategies together
Our goal : to make you emerge in your eco-system of influence and in the news