The Smart Buildings aims to organize the promotion of “intelligent buildings” sector within Smart Cities by gathering compagnies active in various sectors (building, IT, telecoms, energy…) around a productive and interoperable ecosystem. For the association, Look Sharp’s mission is to design and implement an effective PR program and contribute to building strong relationships with influencers. Look Sharp’s first actions include the promotion of the work of the association and the events it organizes. Through the Smart Buildings topic, Look Sharp aims at bringing out the SBA’s voice within a wider context: The Smart City.