The B2V Memory Observatory was created in April 2013 by the B2V Social Protection Group. It studies memory in all its forms: individual, collective, digital, and more. Its actions aim to promote prevention through two main areas: supporting research and disseminating scientific advances to the public by popularizing scientific information to facilitate understanding. Look Sharp’s mission is to raise awareness of the Observatoire through their first training certificate, their survey carried out in partnership with IFOP, and their half-day conference dedicated to corporate memory.