Butterfly is a movement created by actors (AXA Climate, Lumia, La Jolie Prod) committed on new business models. The movement’s goal is to initiate a pragmatic transition towards the “regenerative model” through the Butterfly School, a digital course as well as several other offers to really transform companies’ models, cultures, organizations, key functions. Look Sharp helps Butterfly connect to its ecosystem in public relations, and promote the regenerative model in the media.