Our services

A lab of ideas for organisations who want to anchor their actions to today’s

"The old-fashioned way of doing PR no longer exists. At a time of transparency, facilitated by the Web 2.0 and requested by the stakeholders, organisations need to relearn/reinvent how to communicate."
Béatrice Lévêque Fondatrice de l'agence Look Sharp
Béatrice Lévêque
Founder

An evolving approach

Service needs have expanded but budgets won’t necessarily increase accordingly. Thus, we advocate a shared and transversal approach for corporate communication.

Look Sharp designs and implements global and relevant communication programs, which draw on current developments, the business market and specific features of our clients.

Press relations, public relations, the basics

Our mission for our clients is to help them communicate their transition or highlight their transition offering for their own clients.

Our tailor-made PR program is comprised of different tools which can be taken in a holistic way or feed into each other.

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Training

Transition issues are changing, so are the public’s sensibility and comprehension. Are you comfortable in presenting your own approach to your audiences?

Media training and responsible communication: these training can be run as part of a PR program, as part of a consulting assignment, or on their own.

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Consulting

Some organizations need support in integrating their CSR related issues into their overall communications strategy.

Look Sharp has developed a dedicated offer: We can deploy it in integration with a PR campaign, or work on this aspect independently.

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Events

It’s great to be recognized in your sector to the point of being invited to speak at conferences! But sometimes, it is useful to create your own platform of expression. We create unique events for our clients, highlighting their expertise, promoting social debate and helping them forge relationships with their ecosystems.
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Press relations, public relations

Our mission for our clients is to help them communicate their transition or highlight their transition offering for their own clients. Our tailor-made PR program consists in different tools which can be taken in a holistic way or feed into each other.

Strategy

We stay with our clients from the definition of the PR strategy to the implementation of tactics, and this throughout the program. Basically, when they are in with the media, our clients are not alone! They have been briefed before the interviews, we are with them during the discussion, and we debrief together. We analyze the results, both in quality and in quantity, searching for constant relevance and efficiency.

Press relations

Definition and implementation of of press relations programs, work around the messages, meeting with journalists: We are our clients’ business partners, the extension of their communication department to reach out towards the media and influencers. We have a proactive and personal approach to press relations. After we have mapped out the media and have a good understanding of our clients’ objectives, we work to engage them with their core audience, in a contextual and tailored manner.

Relations with various audiences

PR is about building bridges with many audiences. Aside from the media, we work to establish relationships with our clients’ sectorial partners and influencers, within and beyond their respective ecosystems For our clients, we develop a larger ecosystem and help them meet people they need to develop their reputation with, whether it is by positioning them to speak at conferences and trade shows, to meet with think tanks, business partners, or consumer groups to encourage dialogue.

Strategic media monitoring and proactivity

Our actions follow our client’s business agenda and marketing planning, and we have it overlap with the legal and political agenda, as well as the news feed.

This proactive pragmatic approach allows us to offer our spokespeople point of view and join the debate, where they are legitimate and relevant – CSR, innovation, emerging business and other prominent topics for the society.

Thought Leadership

On a busy market and cacophonic media scene, how can our client emerge? Corporate communication must be embodied through spokespersons, the company’s board or founder, but also through staff when relevant. It is very different to push a person in front of the media than to push a company, but it is key to follow a common and coherent strategy, using tools such as opinion papers and bylined articles and be present on round tables, etc.

Optimization of content

Feeding the communication strategy with data may prove crucial. Market developments or sectorial issues in marketing, benchmarking of the competition’s communication strategies, studies comparing perception of different stakeholders, including staff and surveys may also support communication strategies.

Consulting

Some organizations need support in integrating their CSR related issues into their overall communications strategy. Look Sharp has developed a dedicated offer: We can deploy it in integration with a PR campaign, or work on this aspect independently. Customized and scalable, it can include the following:

  • Communication challenges analysis

    particularly with regards to the organization's objectives, expressed or latent audience expectations, and regulatory developments

  • Comparison of CSR actions

    to the overall strategy, identification of possible pain points, advice on positioning within the overall communication strategy.

  • Comparative study of current product or brand

    in regards to communication expectation for the CSR strategy, in order to identify possible inconsistencies and advice.

  • Study of the external context

    emerging issues and media perception of the organization and its activities.

  • Identification of sensitive topics

    to support both the communication and CSR departments and help them reconcile their respective objectives and common interests, measuring internal and external points of tension.

  • Identification of the themes to be addressed with legitimacy and coherence

    the channels to be used, the target audiences, the frequency of communications and the appropriate tone according to the actions to be highlighted.

  • Benchmark

    Sector benchmarking and research into best practices.

  • Stakeholder

    Stakeholder mapping for communication

  • Analysis of spokesperson communication

    based on press coverage and social networks.

Training

Training your own approach to your audiences? Media training and responsible communication: these training can be run as part of a PR program, as part of a consulting assignment, or on their own.

Media training

Customized support to help our customers feel “at ease” in their interaction with the media.

Depending on their experience, but also on the messages they wish to convey and the maturity of their topics, we work together to define the media training program that suits them best. In one or more sessions, with the Look Sharp team or with a journalist, we can go from raising the spokesperson’s awareness of the interview exercise, to more in-depth work.

Responsible communication

Is that the ultimate oxymoron, or a societal imperative. While greenwashing and fake news are on a rise, responsible communication is not only a differentiator for organizations, but also a guarantee to building trustworthy relationships with their stakeholders. Responsible communication has become a must, both in terms of content and form, especially when an organization is in transition and wishes to talk about its progress without taking risks. Transparency, consistency and regularity are the watchwords of more responsible communication! Backed by 10 years’ experience in helping its customers communicate their transitions, Look Sharp offers training courses ranging from awareness-raising for communications teams, to tailor-made support for communications managers wishing to evolve their practices.

Events

 It’s great to be recognized in your sector to the point of being invited to speak at conferences! But sometimes, it is useful to create your own platform of expression. We create unique events for our clients, highlighting their expertise, promoting social debate and helping them forge relationships with their ecosystems.

Our scope of intervention ranges from proposing the angle to be addressed, finding speakers and moderators and designing the common thread through to “publicizing” the event, via its media coverage, scheduling and spreading within influential networks.

We work with our clients to meet the challenges of their sector and the problems of tomorrow.

our missions
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