“The old-fashioned way of doing PR does not exist anymore. Transparency is both facilitated by the Web 2.0 and requested by the stakeholders, organisations need to learn how to communicate again.” Service needs have gotten bigger but budgets won’t necessarily expand accordingly. Thus, we advocate a joint and transversal approach in corporate communication.
communication programmes, which draw on current developments, the business market and specific features of our clients.
Development and implementation of strategies on Public Relations campaigns, organisation of financial and societal business stakes messaging sessions, creation and concentration of the debate within circles of influence, including the media
Issues monitoring, proactive approach to the media to include our clients in the media agenda, help clients participate in the debate on innovation, on emerging businesses or what is key to their own business development, media and stakeholder mapping, and defining communications strategy.
Bylined articles, press releases, blog posts, presentations, marketing or internal communication tools…
Campaigns and messages analysis, market or sector studies, competition communication strategies benchmarking, internal and external perception audit, design, monitoring and analysis of surveys with polling companies or analysts, tailor made surveys with stakeholders…
Organisation of conferences facilitation, spokespeople support, media training, training sessions on communication techniques, PR strategy on how to use social networks.
Some of our key offerings include; internal perception audits, analysis and recommendations, messages conception for communications, sales and marketing teams, raising awareness to business aspects to social and environmental topics, and seminars organisation.
CSR means business
With Look Sharp’s expertise we can help clients with; resetting CSR strategy against the company’s context, translating social and environmental related topics into business facts, building internal strategies aiming at associating internal stakeholders, helping the company question and understand its own CSR strategy to associate BUs to the approach, and analysis of key accounts CSR related RFPs requests.