Voitures Noires offers a rental service for vehicles specifically dedicated to the activity of self-employed drivers. The subject of taxis and VTC has been particularly topical in recent months, and the news around the topic has allowed us to make the company’s value proposal known to the media. Our mission is to work with Voitures Noires in its first phase of development through a well targeted communication program. Our strategy was presenting Voiture Noire’s ambitions within the controversial, newly opened market through Karim Ferchiou, the company’s founder. As every single media was commenting on the war between taxis and VTC, Karim’s pragmatic point of view has rapidly allowed Voiture Noires to emerge on the media scene.